WISDOM® X GRAMICCI | 2021 SS COLLABORATION
With the full WISDOM® 2021 Spring/Summer main collection now available,
WISDOM® is formally launching the first crossover collaboration of the summer:
WISDOM® X GRAMICCI – RISE.
Evolving from a 90s American outdoors look to the immensely popular Japanese
urban outdoor style, GRAMICCI has a long history with classic outdoor elements and
a true heritage in rock-climbing. In recent years, a design team with a Japanese
focus has taken over GRAMICCI designs and is now emphasizing the fusion
between urban leisure and cosmopolitan trends. Its crossover with WISDOM®, a
functional apparel label from Taiwan, will be one in which both labels identify their
stylistic strengths from the great outdoors and urban streets. The crossover is a
limited collection where GRAMICCI and WISDOM® present an exclusive but
complete image of their labels.
"RISE", key photography concept for the WISDOM® X GRAMICCI 2021 SS
crossover collection, pays tributes to GRAMICCI heritage in rock-climbing and
outdoor activities but also merges the urban outdoor look with street style trends that
both labels are known for. The crossover collection mainly features oversized tops
and classic nylon shorts to satisfy demands for both the outdoors (comfort and range
of motion) and city (lightweight, water repellent, multiple storage). The labels have
launched three color variations for a single short-sleeve top or shorts to represent
urban settings of rising up and moving forward, manifesting a post-evolution brand spirit.
CREATIVE DIRECTOR _ HANS CHYI
PHOTOGRAPHER _ SIH WEI CHEN
CINEMATOGRAPHER _ IVER LIU (A FILM BY RAD)
GRAPHIC DESIGN _ KOMEI LIN
MAKE UP _ EDNA HUNG
MODEL _ HIPPO, JACOB & PENG CHANG
TEXT _ ANDY CHANG
BRAND MANAGER _ ALISTER CHEN
THANKS _ GROOVY STORE & GRAMICCI TW, JANET CHEN & KOBE, SHADOW WU & CIVIC BOULDERGYM TAIPEI
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