" CITY CONTOUR "

WISDOM® X GRAMICCI | 2022 SS COLLABORATION|IMAGE

WISDOM® 入夏第二彈聯名:[ WISDOM® X GRAMICCI - " CITY CONTOUR " COLLABORATION ],作為 GRAMICCI 進軍台灣市場後首位聯名的台灣品牌單位,WISDOM® 繼去年大受好評的 “ RISE” 系列後,再度策劃出具備各自流行機能調性的製作,延續概念設定為迎接酷暑必備的短袖 T-shirt 與短褲樣式,並從中變化出具備品牌辨識度的手法與細節,聯名褲款設計為 GRAMICCI 經典的 Gear Shorts 加上 WISDOM® 標誌性的貼邊複合式口袋設計,透過 “Garment Dye 後加工成衣染製工法” 呈現自然水洗效果,舒適的著用版型與立體裁片都是提升活動份量的關鍵設計;寬版 T-shirt 則以胸前口袋刺繡的素面樣式,搭配等高線印象、地域輪廓的 WMA 數位感字樣,開發出背部大型視覺設計,厚實的棉類手感與寬鬆中性的版型不論男女都能適用,從上衣到褲款的設計製作也併呈天然素材與科技應用的融合,呼應了 WISDOM® 年度概念 “ HIGH-TEHC & LO-FI ” 的完美重現!

WISDOM® X GRAMICCI 2022 SS 聯名系列拍攝的形象主題:CITY CONTOUR,帶來了街頭機能與戶外流行相互碰撞所產生的現況,以簡潔的高低視角切入穿著印象,將城市與山岩的合併可能性以攀爬裝備和藝術裝飾做混搭,在行走跑跳等肢體延展上,同時強調圖像概念中傳統測量與數位感十足的 WMA 字體等設計手法,對比出融入生活想像的使用性,可輕便寫意又可挑戰極限,併呈夏季一隅輕快又豐富的景緻。

WISDOM® is the first Taiwanese brand to collaborate with GRAMICCI since its debut in Taiwan. Yet again, we have devised a series encompassing the functionality of both markets based on the summer essentials, short sleeve T-shirts and shorts. The collaboration shorts are based off the classic GRAMICCI Gear Shorts incorporated with WISDOM®'s signature welt pocket design. It feathers a genuine washed-effect using the “Garment Dye” technique, and the comfortable pattern and 3D cutting are key to enhanced agility. The loose-cut T-shirt is plain with an embroidered chest pocket and a bold digital-style WMA visual on the back presented in contour lines as in a landscape map. Its solid cotton touch and loose-fit design appeal to both men and women. The series’ integration of natural materials and technology application also perfectly echoes WISDOM®'s High-Tech & Lo-Fi theme of the year.
 

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CREATIVE DIRECTOR _ HANS CHYI
PHOTOGRAPHER _ SIH WEI CHEN
GRAPHIC DESIGNER _ MING YU 
VISUAL DESIGNER _ KOMEI LIN 
MOTION DESINGER _ TANISHA KAO
MODEL _ MICHAEL ZHU
STYLIST & WRITER _ ANDY CHANG
BRAND MANAGER _ ALISTER CHEN
SPECIAL THANKS _ GRAMICCI JAPAN , GRAMICCI TAIWAN & TING SAN YOU
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