X．01

A New Beginning in 10th Anniversary

 

WISDOM® X01 is the theme to celebrate this brand’s10th anniversary. It also marks the point where this brand leaps from 9, a single digit, to a two-digit number. Combining “X” from Roman numerals which semantically stands for unknown and infinity with “01”, we hope our 10-year experience brings us more than returning to the true intention of this brand. WISDOM® regards X01 as a coexisting state of the beginning of the Big Bang and transitional phases that follows. As we seek our roots and reflect upon the past, the singularity of this brand is marked. When making progress, it serves as a reminder that we have to be extremely cautious, never to forget our original self, as well as to have faith in ourselves. We first returned to the most fundamental and original design logic and proposed our core value that fits TRIP EASY, FUNCTION BEAUTY and fulfills the need of mobility, lightweight, agility, and comfort to explore the possibility of different functions. We then put our experience into real practice where a condensed idea is formed. X01 is our new expedition that continues the cosmos view of the brand that represents travel, adventure and transport where mysterious and futuristic concept are deeply intertwined. X01 is not only an original singularity but a stronghold that never ceases to create fashion style of the next generation.