" X·VII "

LIVE IN FUTURE , BACK TO LIFE

​

科技讓我們活在未來、享受各種便捷的資源取用，也使人們反思生活中因科技所獲得的優與劣是否達到平衡。WISDOM® 延續了為 2022 年所設定的 “ HIGH TECH & LO-FI ” 調性與概念，全新形象營造出次世代舒適自在的態度，希望藉由進步的科技讓我們更靠近真實的生活，享受科技帶來的便利，同時也回歸現實與人交流互動的真誠信任。此季所推出的秋冬系列設計，基於使用各式專攻透濕透氣、防潑保暖、輕量收納等可回收的新科技面料，重新界定品牌特有：泛科技 / 真生活的風格態度，外型上以簡練俐落的實穿應用為主，釋出各色長、短袖的圖像 T-shirt 與 Hoodie，圖像視覺的幽默轉化技巧體現出對於復古科技的類比性，搭配短版刷毛外套、再生環保鋪棉外套、一體成型的 3D 列印針織衫；更增加了棉質手感、水洗刷色、金屬拉鍊等細節手法變化，減少機能服元素的刻板印象之外，也將永續環保的製作考量提升到品牌核心層次，讓活在當下的我們藉由科技與有機的整合，迎來次世代現象化的全新生活 — LIVE IN FUTURE , BACK TO LIFE。
 
從今年秋冬開始，WISDOM® 也即將採用全新外包裝 — #INVISIBLEBAG，取代傳統膠袋的水溶性環保設計，由可生物降解及水溶性物料所造，最大的特色是可完全溶於水中且不殘留微塑膠分子等危害物質，也能在堆填區中被微生物降解或作工業堆肥用途。印刷則採用了不含重金屬離子、苯等有害化學物質的環保墨，通過實驗測試證實對環境無毒無害，不會形成微塑膠，可用熱水溶解，殘餘溶解物倒入水槽抵達污水處理廠後會被微生物分解為二氧化碳和水。歡迎與 WISDOM® 一同進入次世代設計的領域！
_

Technology allows us to live in the future and enjoy convenient access to various resources. Simultaneously, technology prompts the reflection on whether the pros and cons of technology in life are balanced. Extending on the 2022 theme “HIGH TECH & LO-FI”, WISDOM® introduces a new image that advocates the next-generation attitude of comfort, aspiring to get closer to life in its authentic form through advanced technology. While enjoying the convenience of technology advancement, we shall also return to reality and embrace the genuinity and trust in interpersonal interactions. The fall/winter collection features recyclable new technology fabrics tailored for moisture and air permeability, water repellence, heat retention, lightweight and easy packability. It redefines the brand’s philosophy based on pan-technology and authentic lifestyle. The design focuses on efficiency and functional wearability. Short-sleeved T-shirts and hoodies are launched in several colors and a graphic signifying the analog of retro technology with a humorous twist. The collection also carries a cropped fleece jacket, recycled cotton jacket, and 3D printed all-in-one knit top. Additional elements complimenting the collection include the cotton feel, washed colors, and metallic zippers. The change in presentation reduces the stereotype on functional clothing. Moreover, the collection brings sustainable production into the core of the brand. Based on the integration of technology and organics, we in the present moment shall brace for the next-generation life phenomenon — LIVE IN FUTURE, BACK TO LIFE.

​

New WISDOM® Packaging – The #INVISIBLEBAG uses eco-friendly water-soluble designs in place of traditional plastic bags. The new water-soluble packaging is created with biodegradable and water-soluble materials, ensuring that the packaging can dissolve completely in water without leaving any traces of plastic particles or any hazardous materials. The materials can also be degraded by microbes in landfills or be used for industrial composting. Printed logos, images, and words on the packaging use eco-friendly ink free from heavy metal ions, benzene, and other hazardous materials. Lab testings have proved that the eco-friendly ink is non-toxic and non-hazardous to the environment, does not form microplastics, and is soluble in hot water. Any remaining solutes can be poured down the drain and will be degraded by microbes at wastewater treatment plants and converted into CO2 and water. WISDOM® is taking the lead on eco-friendly practices to strengthen our brand’s environmental awareness and responsibilities. Please join us as we enter into the next generation of designs.

_

CREATIVE DIRECTOR _ HANS CHYI
PHOTOGRAPHER _ SIH WEI CHEN
APPAREL DESIGNER _ KEVIN LEE & THOMAS LIN
VISUAL DESIGNER _ KOMEI LIN
MOTION DESINGER _ TANISHA KAO
MODEL _ KARIN WU / OLE RIPPER
STYLIST & WRITER _ ANDY CHANG
ASSIST _ WEBER JIAN
BRAND MANAGER _ ALISTER CHEN
_
Copyright© WISDOM® All Rights Reserved.
.